The pandemic has undoubtedly changed the world. We have proven we no longer need offices to work from. Home for many businesses is just as good. We don’t need to meet face-to-face. We can use Zoom, Skype, email and telephone and still operate in many cases successfully. What will happen next depends on the success or failure rates of the vaccines.
As I write there are protestors in London calling the pandemic a conspiracy, a fake, and that vaccines are being designed to alter the human genome, not to cure the pandemic. No doubt they are the same people who deny moon landings, believe that 5G is a problem and believe that UFO’s are visiting our world regularly.
The legal and financial implications for businesses are though going to be huge. No-one can predict the future, but let’s take a stab into the dark and next year we can test to see if we got anywhere near the outcome:-
1. Retail firms will increase their online share of business exponentially, or they will go out of business
2. Retail might adopt bulk buying and standardisation of products, in a similar model to that of Lidl or Aldi, in order to simplify and keep prices low.
3. Unemployment will rise amongst retail and shop staff. Many conventional jobs that were once lucrative because they dealt with people face-to-face will suffer badly as fear over covid won’t vanish over night. Instead people will seek proof of safety and only when the vaccines seem to be highly effective will they have the confidence to go back to their former habits.
4. Humans are herd animals. They have humans desires, passions and needs. Online dating sites and similar will grow even more to service a new need to connect people like never before.
5. Some businesses, sectors and industries that once prospered will begin to collapse under the weight of rental debts accrued during lockdown. Live entertainment and the gig economies will be severely affected and those that survive will do so only in nations where government help has been provided. This will drive some live entertainers into the world of cheap labour, temporary jobs or other creative industries, such as gaming.
6. Businesses such as solicitors, administration or rescue companies and accountants will be competing for a lot more business in 2021 than they’ve ever had before in the last 100 years. This will be driven by closure and the opening of new and exciting businesses as those that once worked and have savings open up new businesses.
This means healthy competition. How can your firm of solicitors, accountants or administrators create an edge over your competitors? What will make the difference? We believe video advertising is the secret. However, not just making very professional videos, but also creating them in a way that attracts your ideal customer type and passes them through a customer retention filter. Also, you have to know how to turn an enquiry into a customer. Videos can attract, but they cannot handle this last aspect.
This means you need joined up thinking, not just an advertising company, not just a video company, but one that specialises in video advertising, from top to bottom and sideways!
Perimetr Films provides that service. It’s exclusive to customers who meet our high levels of criteria. They must be able to pay upfront for our services. They have to be open to new ideas. They need to let us into an understanding of their client capture and retention business. If you are happy to do that, get in touch with us as soon as you can. There’s no time like the present.